Introducing Yellow Taxi PV: Revolutionizing Taxi Services in Puerto Vallarta
On January 15, the Yellow Taxi PV app was launched to modernize Puerto Vallarta’s taxi services and foster competition in the local transportation market. This innovative app, compatible with both iOS and Android devices, allows users to effortlessly request a yellow taxi from their smartphones or any internet-enabled gadget.
Simplifying Access to Traditional Taxi Services
Marcelo Castillo Gómez, a prominent figure from the taxi drivers’ union, shared insights into this user-centric platform, designed to streamline the process of accessing taxis while safeguarding users from unexpected fare surges.
Special Launch Offer for New Users
The Yellow Taxi PV app is available free of charge on the Play Store and App Store, and to encourage new users, it offers a generous 20-peso discount on their first ride booked through the app.
Join the Movement!
Castillo is actively inviting local taxi drivers to become part of this network, urging them to register through the app’s Facebook page. Currently, around 60 to 70 drivers have joined, representing a fraction of Puerto Vallarta’s approximately 1,700 yellow taxis.
A Fair Alternative to Ride-Sharing Apps
In a notable departure from traditional ride-sharing models, Yellow Taxi PV ensures transparency with its fixed-rate pricing, sidestepping dynamic pricing strategies that can inflate fares during peak demand due to weather, holidays, or heavy traffic. This approach is designed to provide a consistent and fair experience for both residents and visitors.
Looking Ahead
The future of the app relies on expanding its driver participation and maintaining competitive rates against existing services. With a vision of striking a balance between innovation and tradition, Castillo is optimistic about the growth potential of Yellow Taxi PV, positioning it as a valuable alternative in the local transportation landscape.

Conclusion
As Puerto Vallarta embraces technological advancements, the Yellow Taxi PV app stands as a promising solution for modernizing its taxi services. By prioritizing user experience and fair pricing, it not only aims to enhance convenience for travelers but also supports local taxi drivers in adapting to a changing market. With continued growth and community involvement, Yellow Taxi PV could significantly transform the way residents and visitors navigate the city.